Artigos

Author-Editor Relationship

Author-publisher relationship: at the same time, it’s one of the most important and difficult in publishing. I’m lucky because I’ve always worked in publishing, which helped me to know very well about that universe and the laws governing the world of books. So, when I started writing, I’ve known how it worked. Today, I know exactly what’s the way the author should follow to become a published writer, and especially what they should do, or not, when it embarks on that path. There are some basic guidelines that can help a lot.

The writer is a dreamer. That means having a difficulty dealing with the practical side of life, with the actual facts. And the reality of the facts is: a publisher is a company and thrives on that sells every month. Revenue comes from the sales and who decides what the consumer is buying are the own consumers. The consumers dictate the market laws, since are them who decides what they want or not acquire, either in the pharmacy, in the bookstore or in the supermarket.

Nowadays, market has no time to lose, competitiveness is a threat to all those who ignore the public and publishers are part of that reality. On the other hand, considering that Brazil has no tradition of reading and acquiring books, our publishers — even large ones — are forced to invest in publishing works that can become great success. Of course…

Typically, a work is evaluated and approved if the editor knows:

  • If it’s well written
  • If the idea is interesting
  • If it’s salable

Evidently, there are situations beyond those rules. When, for example, the company publishes a famous author’s work. Often the ability to generate sales cannot be taken into account, if the work or the author can add prestige to the catalog for the simple fact of appears on it.

However, in most cases, what counts is the law of the market. Publishers have become increasingly professionalized in recent years and this is an irreversible path. It’s here, right now, the most important question: what is the real chance of a new writer to have its book published?

This depends on many factors, and the first one is the persistence of the author in improving its work every day. Literary style is something that should always be trained and upgraded. We change ourselves over time, we also change our worldview, our values, our feelings, our views and ideas about society. As a result, we also change the priorities in our lives. All this constant movement of changing is reflected in our work, and if we’re writers, this also invariably influence our literary production.

We must be aware: take into account the market reality isn’t always easy, there are authors who want to be read, while others just want to enrich. The most important is know what the author wants and what considers essential. So, it’s very important to answer three basic questions, which are able to define its whole career: what the author considers important to write about? For whom? Why? If the author is able to answer these three questions, much of its path on the road to publication will be covered.

If you would like to discuss this issue or learn more about publishing market, write me: janaina@janainavieira.com. The road for us (writers) is long, but very promising for all those who have talent, persistence, patience and sure that really desire to become writers and publish their books.