Artigos

Author-Editor Relationship

Author-publisher relationship: at the same time, it’s one of the most important and challenging in publishing. I’m lucky because I’ve always worked in publishing, which helped me to know very well about that universe and the laws governing the world of books. So, when I started writing, I’ve known how it worked. Today, I know exactly what’s the way the author should follow to become a published writer, and especially what they should do, or not when it embarks on that path. Some basic guidelines can help a lot.

The writer is a dreamer. That means having difficulty dealing with the practical side of life, with the facts. And the reality of the effects is: a publisher is a company and thrives on that sells every month. Revenue comes from the sales and who decides what the consumer is buying are the own consumers. The consumers dictate the market laws since are them who decides what they want or not acquire, either in the pharmacy, in the bookstore or the supermarket.

Nowadays, the market has no time to lose; competitiveness is a threat to all those who ignore the public and publishers are part of that reality. On the other hand, considering that Brazil has no tradition of reading and acquiring books, our publishers — even large ones — are forced to invest in publishing works that can become a great success. Of course…

Typically, a manuscript is evaluated and approved if the editor knows:

  • If it’s well written.
  • If the idea is interesting.
  • If it’s salable.

There are situations beyond those rules. When, for example, the company publishes a famous author’s work. Often the ability to generate sales cannot be taken into account if the work or the author can add prestige to the catalog for the simple fact of appears on it.

However, in most cases, what counts is the law of the market. Publishers have become increasingly professionalized in recent years, and this is an irreversible path. It’s here, right now, the most crucial question: what is the real chance of a new writer to have its book published? This depends on many factors, and the first one is the persistence of the author in improving its work every day. Literary style is something that should always be trained and upgraded. We change ourselves over time; we also change our worldview, our values, our feelings, our views and ideas about society. As a result, we also change the priorities in our lives. All this constant movement of change is reflected in our work, and if we’re writers, this also invariably influence our literary production.

We must be aware: take into account the market reality isn’t always easy; some authors want their books are read, while others want to enrich. The most important is to know what the author wants and what considers essential. So, it’s imperative to answer three basic questions, which can define its whole career: what the author finds necessary to write about? For whom? Why? If the author can answer these three questions, much of its path on the road to publication will be covered.

If you would like to discuss this issue or learn more about the publishing market, write to me: janaina@janainavieira.com. The road for us (writers) is long but very promising for all those who have talent, persistence, patience and sure that desire to become writers and publish their books.